Digital Marketing Facts

Irish People Online

  • 2.9 million Irish are online (IAB Mediascope Ireland)
  • 2.6 million Irish spend €116 per month shopping online (the Journal)
  • 86% of Irish consumers research online
  • 96% of Irish consumers use Google regularly
  • In Ireland the average time of the Irish spent online is 19.4 hours a week (Irish Internet Usage Stats)
  • There are over 2 million Facebook users in Ireland

Search Engine Market Share in Ireland

  • Google owns 94.82% of the search engine market in Ireland (
  • Bing owns 2.5% of the search engine market in Ireland (
  • Yahoo owns 1.99% of the search engine market in Ireland (

eCommerce in Ireland

  • 2.6 million Irish shoppers will spend €5.7 Billion online in 2016 (
  • It is estimated that only 23% of small Irish businesses are engaged in any meaningul way in eCommerce (
  • It is believed that 70% of online purchases made in Ireland are done in overseas markets (


  • 82% of people research online using their phone with 36% making a purchase (Our Mobile Planet Ireland)
  • 90% of texts are open within 3 minutes of being delivered
  • In Ireland 97% of adults now have a mobile phone
  • 48 Mobile Apps are downloaded every 60 seconds
  • On average a person has 41 apps on their phone
  • 98% of text messages are read
  • on average it takes 30 seconds for someone to read an SMS message
  • SMS campaigns are 7 times more effective than email campaigns

Global Trends

  • A person visits 22 websites on 6.5 devices before booking a trip (
  • There are 5.7 billion Google searches a day (RBC Capital Markets and Advertising Age)
  • There are 1.35 billion monthly Facebook users (RBC Capital Markets and Advertising Age)

General Digital Marketing Facts

  • Over 50% of store expenses are expected to be influenced by digital in 2015 (
  • Loyal customers are worth up to 10 times as much as their first purchase (Teradata)
  • Search engines and social networks are the top two sources used to research and encourage purchase decisions (eMarketer)