Experience

CREGG Medical/Care About You Ltd, Shannon, Co. Clare. November 2013 – September 2014

Marketing Executive

• Responsible for the managing of the company website and updates using Word-press
• Responsible for monitoring and updating the companies SEO
• Improved the company’s ranking significantly on Google search with an increase of new visitors to the website by 964% in 5 months
• Provided promotional material such as folders, posters, catalogues using various software’s such as Microsoft Word, Publisher and Lucidpress
• Updating Social Media sites including Facebook, Twitter, LinkedIn, Google+, YouTube and Pinterest
• Created videos using Smilebox and Animoto
• Organised a customer database
• Responsible for and managed a weekly and monthly email campaign using MailChimp
• Designed a Digital Marketing Strategy for Care About You Ltd
• I also trained in new employees to use all the social media sites and MailChimp
• Participated in weekly management meetings

Silkes Art and Crafts, Limerick. October 2014 – Present

Google AdWords Manager

• Drove traffic to the website using the Search and Display Network
• Carried out a vast amount of keyword research and identified negative keywords
• Took ownership of devising strategies to drive online traffic and conversions Reporting and optimizing ads
• Managed the PPC budget maximizing ROI
• Set up links between Google AdWords and Analytics to measure how people behave after they click on an ad and arrive at the website
• Monitored Google Analytics on a regular basis to measure conversion rates Conversion rates are above average and therefore there has been a significant increase in online sales
• Using email and social media to drive traffic to the website
• Handling customer queries through the website and social media
• Updating profile and presence on relevant social networks – Facebook, Twitter, Pinterest
• Updating the company website product inventory using Nitrosell (Microsoft Dynamics Retail Management System)

Here is some examples of how some of my Ads are performing:

Example of One of my Display Advertising Ads

Example of One of my Display Advertising Ads

Other clients:

Limerick Civic Trust
Truly Irish
GolfMiles
Killarney Racecourse
eSpatial
Bee for Battens
Yourtonic
A1 Energy
Tadgh O’ Connor Ltd DIY

Contact Me SD Marketing